DCA opens the first ever supermarket selling surplus food

HRH Princess Marie and the Danish Minister for Food and the Environment participated in the opening event

©Mikkel Østergaard
The patron of DCA, HRH Princess Marie (right) assisted by General Secretary Birgitte Qvist-Sørensen officially opens Wefood

DCA has just opened a supermarket called Wefood in the capital Copenhagen. It aims to sell surplus produce at prices 30-50 % cheaper than normal supermarkets.
"WeFood is the first supermarket of its kind in Denmark and perhaps even in the world. We are not just reaching out to low-income shoppers but trying to appeal to anyone concerned about the amount of food waste produced in our society,” says Per Bjerre, a spokesperson for the initiative.
The surplus store has agreements with a wide range of supermarket chains and volunteers from Wefood are collecting the surplus produce on a daily basis.
Wefood was officially opened Monday by the patron of DCA, HRH Princess Marie and the event was broadcasted on Facebook and in the National media.
©Mikkel Østergaard
There was a big interest in Wefood from the early morning

DCA has for some time noticed an increasing interest in the food waste issue prior to the opening of Wefood.
In her opening address, General Secretary Birgitte Qvist-Sørensennoted that about 790 million people worldwide live in such deep poverty that they must go to bed hungry, while in Denmark 700,000 tons of food are thrown out and destructed every year. This heartbreaking contradiction is one of the major reasons why DCA has taken the lead in establishing Wefood.
A donation from Roskilde Foundation made the project possible by promising a donation of 500,000 DKK if DCA could match the amount with another 500,000 DKK.
This started a crowdfunding campaign that in just three weeks successfully raised more than 1 million DKK in total, and thus more than double of what was expected of the Wefood crowdfunding initiative. Ordinary people simply believing in the idea and wanting to support it.
"Based on the positive feedback it is safe to say that many people see this as a positive and politically correct way to approach the issue food waste," says Per Bjerre.
The Danish Minister for Food and the Environment, Eva Kjer Hansen participated in the opening event.
"It's ridiculous that food is just thrown out or goes to waste. A supermarket like WeFood makes so much sense and is an important step in the battle to combat food waste," she said.
Wefood is hoping to help reduce the 700,000 tonnes of food waste Denmark produces every year.